Every video, email, and landing page uses unique tracked links instead of regular URLs. Each piece of content gets its own custom link (e.g., tymyersmedia.com/grow-on-youtube/abc123) where the ID maps to a specific video, email, or page.

Here's the flow:

1. A viewer clicks a tracked link in a video description, email newsletter, or landing page
2. A Cloudflare Worker intercepts the click, logs the source ID and destination to a D1 database, then redirects the viewer to the actual page (coaching site, Skool community, Calendly, etc.)
3. The tracked link also carries UTM parameters (source, medium, campaign) through to the destination. If the viewer lands on a booking page, those UTMs get captured by Calendly's routing form
4. A sync process runs every 4 hours, pulling click data from D1, email metrics from Kit's API, video stats from YouTube's API, and booking data from Calendly's API — all merged into a single dataset
5. When someone books a call, their Calendly UTM data links the booking back to the exact video, email, or page that drove it. If they become a client, that revenue gets attributed to the original source

This lets us see the full journey: Views → Clicks → Bookings → Revenue, broken down by every piece of content.

Views / Page Visits / Recipients — How many people saw the content. For videos, it's YouTube views since tracking started. For emails, it's how many people received it. For pages, it's Google Analytics visits.

Click-Through % — Of the people who saw the content, what percentage clicked on a tracked link. Higher is better — it means the content is compelling enough to drive action.

Destination columns (Quiz, New Subs, 6-Month, About, Coaching) — Raw click counts to each destination. Shows where people are going after they engage with your content.

Serve Calls — How many booked discovery/consultation calls came from that source. Populated automatically when someone books through a tracked link.

Revenue — Total dollars attributed to that source. If someone clicked a link from a specific video, booked a call, and became a client, that revenue shows up here.

Open Rate (emails only) — Percentage of recipients who opened the email, pulled from Kit's analytics. Updates automatically every 4 hours as more people open.